Polish your reel, level up your sideline presence, or prepare to get a job in media — and earn a credit hour — in one weekend. Media School bootcamp courses are weekend-long intensives that fit conveniently into your course schedule.
Aimee Rinehart will teach this course from Feb. 20- 21.
1-6 p.m. Friday; 11am-4 p.m. Saturday
Skeptical about AI? Good. Learn to investigate AI systems across every beat, understand the risks from bias to IP theft, and master tools that enhance reporting without compromising integrity. With six of the largest companies the world has ever known driving this technology, AI is the accountability story of your generation. Don't sit this one out.
Scott Neslund will teach this course from March 27- 28.
1-6 p.m. Friday; 11am-4 p.m. Saturday
Today’s advertising landscape has been transformed by technology platforms that are overwhelmingly embraced by both consumers and brands. Google, Meta, Amazon and TikTok (TBD) are now required in any brand’s advertising strategy. This course will review the major advertising platforms, how to use them effectively, and the trends for the future including streaming TV and AI. Students will have a greater understanding of these platforms and how to deliver effective business outcomes for brands. This course is intended to give students a leg up when they start at career in advertising post graduation.
