Erica Anderson is the co-founder and CEO of The New Savant (TNS), a modern scent studio based in Brooklyn, N.Y. Born in the midst of the pandemic, TNS develops original olfactory experiences that encourage people to smell something new. In their first two years of business, TNS has sold more than 20,000 candles with zero ad spend. They were recently welcomed into the prestigious Fragrance Foundation for their groundbreaking scents in Mixed Feelings, California Christmas, and Witching Hour. Previously, Anderson spent 15 years on the forefront of technology’s impact on media. Her catapulting moment came when she worked at the CBS Evening News and introduced Katie Couric to Twitter (2009), which led her to five years inside Twitter in San Francisco, followed by a venture with Google in New York, where she championed cross-functional, global efforts to fight mis- and disinformation. (May 2023)