Eric Quiñones is the co-author of the new book “Basementality,” the story of how entrepreneur Ben Weiss drove Bai Brands from a basement startup to a billion-dollar success. Bai quickly became the beverage industry’s fastest-growing brand by challenging the goliaths of the soda business, leading to its $1.7 billion acquisition by Dr Pepper Snapple Group in 2017. The book reveals details of how Weiss launched his “bevolution,” his decision to put Bai up for sale and his painful exit from his beloved brand. “Basementality” is available for sale on Amazon — more info at www.basementality.org. He currently serves as communications director at Crook & Marker, an organic alcohol brand founded by Weiss after his exit from Bai. (May 2021)